The other day I was catching up on my DVR recordings and I was watching the 3 hour beauty show on QVC. I realized that QVC is becoming much more relevant in the world of beauty and have started to offer exclusive products way before they hit retail shelves. This product is a good example of this.
This is Smashbox’s Halo Hydrating Perfecting Face Powder in Fair. It is a pressed powder that converts to a loose powder with the help of a built in shaver that produces loose powder on demand. It also includes a handy brush for application. What’s unique about the sale of this product is that QVC customers get first dibs. If you place an advance order now, you save over 35% of the retail cost and you get long before it hits the shelves in 2008. Interesting… right?
This product is also a little different because it’s meant to give skin a glowing, hydrated look. It features Gogi-berry, an antioxidant, and is infused with encapsulated water. The idea is that this powder will not settle into lines. While I didn’t order it, I’m very intrigued by this product. I’d love to see what kind of coverage it gives as a foundation.