Any time a brand uses social media in a new and exciting way, I am all ears, so to speak. Last year it was NARS and right now that brand is Marc Jacobs.
February 7-9 from 11:00AM – 7:00PM, during New York Fashion Week.
SoHo at 462 West Broadway
New York City
Posting photos using the hashtag #MJDAISYCHAIN on Twitter, Instagram and Facebook allows you to purchase purchase Daisy Marc Jacobs fragrance samples. The most creative posts will have a chance to win Marc Jacobs handbags and accessories throughout the day. The shop has a social media-friendly vibe with a comfortable lounge, drinks and wi-fi, naturally. Products, fragrance samples and Marc Jacobs fashion items and accessories will be displayed.
Oh, how I would love to see more brands do something like this. How about you? Which brands would you like to see follow suit? This definitely seems like something Urban Decay could do, for one.