What's New in Beauty: September 5, 2010

Do you like to spoon? Zoya released a new color spoon system that allows you to preview colors before purchasing a bottle. All Lacquered Up  has the exclusive scoop on the spooning.

Benefit’s Maggie and Annie have a new collection – Femme Metale – available exclusively to Sephora Beauty Insiders.  This “precious metal” eye kit features three metallic liners (a first!) and three creaseless cream shadows.

Uh-oh. Fragrance spat between Kim Kardashian and Sephora may cause Sephora to pull the line altogether.

Through September 6, Tarte’s offering a special birthday discount on Tarte.com Take $10 off any order of $20 or more with code BDAY at checkout.

Sue Devitt is entering the world of fragrance with Golden Temple Effusion Eau de Toilette. Check out the sneak peek from WWD Sue Devitt posted on Twitter.

Are men wearing more cosmetics? Yes…and no, according to this New York Times piece.

The secret to ageless eyes? According to La Mer, it’s housed in the new Eye Balm Intense.

Bella Sugar featured the most interesting bottle redesign ever, courtesy of Phillipe Starck’s new L’Air du Temps. Would you want that on your vanity?  

Rodial skin and body care is now available at Nordstrom.com. As is La Metier de Beaute!

Good news for international fans of Estee Lauder – the brand is ramping up e-commerce overseas with plans to launch new sites in Brazil, Austria, Denmark, Sweden and Norway this year alone.