What's New in Beauty: October 17, 2010

Photo Source: NARS

NARS announced on Facebook that it is opening its first boutique in New York’s West Village – 413 Bleecker St. Can’t wait!

Have an iPhone or iPad? Download the new ‘Sephora to go’ app — I’m loving this already.

Brazilian Blowout under fire for formaldehyde. [New York Times]

In perfect harmony with Paul & Joe’s Symphony holiday collection [Bella Sugar]

Bobbi Brown released an online exclusive: Mini Bobbi Brights Palette  

Jordin Sparks revealed her beauty must-haves at the product launch event for her new fragrance [Style Bistro]

Lancôme’s holiday palettes and brush sets are now available.