When I heard Sephora had it’s own line of Lip Markers cheaper than the one I love by Stila, I raced to the website and checked them out. In addition to these, I also found Urban Decay’s Ink. Once I saw them in person, I found really didn’t like Sephora’s color choices. They were all too bold for my taste. With this one on the other hand, people come to expect bold color from Urban Decay. I tested a color called Naked and loved it, it would give me that just bitten look I’ve been looking for. Another good thing about this product, even better than Stila’s, is the applicator. It’s not dainty and it does a good job of applying a fair amount of this product. I couldn’t ask for anything more… this one is permanently in my purse from now on.