Shop Pink: Too Faced’s Betsy Baby Eyeshadow Duo

Out of all of the products I’ve seen this month for Breast Cancer Awareness, this eyeshadow duo is the one product that intrigues me the most. I love the story behind it.

Too Faced Betsy Baby Eyeshadow Duo Too Faced’s founder Jerrod Blandino is close friends with Sephora’s very own Sr. VP of Marketing Betsy Olum. When Betsy was diagnosed with breast cancer, Jerrod was there for her and during one of their chats, she joked about him bringing back her favorite discontinued shadow named Heiress. Not only did Too Faced bring the shadow back but Jerrod worked with Betsy to develop a coordinating highlighting shade. This is how Too Faced’s Betsy Baby Eyeshadow Duo was born. What’s even better is the amount donated per purchase. Sephora and Too Faced are teaming up to donate a combined $9 for the sale of each duo to the Breast Cancer Research Foundation.

Too Faced’s Betsy Baby Eyeshadow Duo is a beautiful duo and the shades are very wearable. If there’s one BCA product you should have, it’s this one. It’s easy on the wallet and goes on beautifully.