New! Tarte True Blood Collection

I have been DYING to write about this collection for over a month now. When Laurie and I were in New York last month and met the fabulous gals at Tarte, we got to play with this collection.  I am a HUGE True Blood fan so I was loving this collection from the moment I laid eyes on it. Maureen and the gals at Tarte created this collection to reflect the vibe of the show while maintaining their identity with their formulas and packaging. They also worked with Emmy award-winning makeup artist and True Blood makeup department head Brigette Myre-Ellis to create the beauty looks for the collection. Whether you’re a fang banger or just a waitress, the collection has something for you. Personally, I think I fall in to the fang banger camp. How about you?

The collection includes a a new cheek stain and LipSurgence lip tint both in Shimmering Red. The collection also includes a blockbuster palette with 17 matte and shimmer eyeshadows, an emphasEYES Aqua-Gel Eyeliner in black, a deluxe Lights, Camera, Lashes! mascara and a deluxe Lifted Natural Eye Primer.

Keep reading for a closer look at the key pieces in this collection.

If you’re familiar with the show and think of Tarte, what would come to mind? When I think of merging the world of beauty and True Blood, the answer is Shimmering Red, I think of “V”. Tarte did a fantastic job at capturing this idea and turning into a cheek stain and lip tint. The cheek stain in particular is fully loaded with color and comes alive on skin with sparkle. I only played with it on the back of my hand but I am dying to play with it some more on my cheeks! When I think of this cheek stain, I think of baby vamp Jessica walking into Merlotte’s all dolled up and of course Pam, this is definitely something she would wear.

The collection is available now on and will be available on Tarte’s website and on 6/29 then heading to Sephora stores and Ulta mid July. In the meantime, True Blood’s 4th season is kicking off on HBO this Sunday. I’m going to be tuning in, are you?

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