If 2011 was the year of Amazonian Clay for Tarte, then 2012 is most definitely the year of Maracuja Oil. With the launch of Tarte’s Spring 2012 collection comes several new items with – you guessed correctly – an infusion of Maracuja Oil. This “skinvigorating” ingredient comes from the Passion Flower, which Tarte sources from the Amazon. It makes an appearance in a few entirely new product launches, the Maracuja Divine Shine Lip Gloss and Maracuja Blush and Glow. We are smitten with the packaging! So springy and uplifting! We’re also digging the click pen applicator on the Divine Shine Lip Gloss and the variety of ten shades. The names should ring a bell, too: Dollface, Blushing Bride, Tipsy and Blissful, to name several.
Tarte is also re-launching the Amazonian Clay Cream Eyeshadows with new packaging and one new shade, Shimmering Bronze. The new packaging has a wider opening, and is much easier to work with. The good news? It’s the same water- budge-EVERYTHING-proof formula.
And, previously only available via QVC, Tarte’s Amazonian Clay Full Coverage Foundation, is making its debut at Sephora and Tarte.com. We are absolutely mesmerized by the demo on this foundation every time we see it on QVC, and are happy to see it launch officially as part of the Spring 2012 collection. The key to making magic happen here is definitely that brush. Sephora has a value set with both the foundation and the brush (not yet in stock) for $38.
Last but definitely not least, look out for four NEW shimmering shades of the Amazonian Clay 12-Hour Blush in Frisky, Glisten, Buff and Adored.
What do you think about Tarte’s spring offerings?