New to the Q: Tarte PureOptic Long-Wear Lipstick

Laurie and Tarte Cosmetics Founder and CEO Maureen Kelly

We had the pleasure of visiting Tarte’s offices in New York recently to meet with Maureen Kelly and her team. If you’re a frequent QVC-er (as we are), you probably feel like you already know Maureen. We certainly felt that way, so it was very exciting to meet with her face-to-face and talk Tarte beauty. She’s a breath of fresh air in person, and her passion for natural beauty is very apparent. She even volunteered to take off her heels for this photo because I was joking that I felt so short standing next to her!

PureOptic Long-Wear Lipstick L-R, Rose, Nude

While we were there, we got a sneak peek of future Tarte launches and let us tell you, you are going to swoon once you see what they have in store for us! One new product that Maureen will launch on QVC May 27 is the PureOptic Long-Wear Lipstick. It well sell as a trio, for $38, and include the shades Rose, Nude and Berry. We have a preview of the Rose and Nude shades, which we’ve been testing out and loving.

Tarte PureOptic Long-Wear Lipstick Swatches: (L) Rose (R) Nude

These colors are so flattering and they’re just a smidge off of your natural lip color. I’m partial to the Nude and Carla the Rose. They are indeed long-wearing, so you won’t need to worry about these coming off with a cup of coffee or even a meal.The PureOptics remind me of a more moisturizing version of NARS Pure Matte Lipsticks, which is a formula I quite like. These don’t have a mattifying effect, rather more of a satin finish. They give a very polished look, and I can see these working great for a woman with aging lips because they seem to remove any lines and just polish you up! The twist-up tube is very convenient and there’s no fragrance or scent in sight.

If PureOptic interests you, tune in to see Maureen on QVC Friday, May 27 from 1-2 a.m., 3-4 p.m. and 7-8 p.m. (eastern times).

**Edited Update 5/30: This product debuted only during QVC Friday Night Beauty on May 27, and won’t be available online. Stay tuned for when it may come back! Sorry guys!

9 thoughts on “New to the Q: Tarte PureOptic Long-Wear Lipstick”

      1. WOW how great , we dont have Zara over here just Mango 🙂
        good choice that shirt is nice 🙂

  1. those sound interesting and i’d be interested in buying if they didn’t come in those shades….if they were more fun i’d give them a go, look good otherwise! but you say that they are nice for older ladies so maybe that’s why the colors read a bit granny to me

    1. Vonnie, I’m laughing at the “granny” comment! They’re very neutral, but that’s what I like about these. Good to layer over and go with everything!

  2. I love love love TARTE! I met Maureen as well on Friday May 6 at Sephora in nyc. OMG i was so so so excited. I brought her flowers and everything!

  3. Aww she is so lovely! Maureen is definitely one of my favorite beaty girls from QVC. I’ve grown up being a Tarte addict because of her lol!

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