Smashbox has introduced Palettes for PETA, two new eyeshadow trios that are 100% vegan and cruelty free. Smashbox has been proudly cruelty free for some time now but this trio takes it a step further and helps promote “cruelty free, kind living” with the adorable bunny logo branded right into the eyeshadow. This palette is named “Earth Mother” and the shades are even more gorgeous in person. The other trio is named “In the Wild” and it features gold, peach and green shimmery shades. I’m a sucker for makeup with a cause.