Shu Uemura To Be Discontinued in the U.S.

Women’s Wear Daily is reporting that Shu Uemura parent company L’Oreal is pulling it’s Shu Uemura displays and counters from US stores. If you are like me and like to make your Shu purchases in person, I’m afraid you only have a little while longer to do that because soon your only option will be purchasing from the brand’s website.

So why is L’Oreal shifting gears with Shu Uemura? Carol Hamilton, president of L’OrĂ©al USA’s Luxury Division explained:

We love the brand, but it is a very small part of our portfolio. It’s a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market.

Some of the larger brands referred to above are Lancome, Giorgio Armani and Yves Saint Laurent. Did you know that the brand does 80% of its business in Asia? With a stat like that, the move starts to make more sense but definitely saddens me. I think a trip to my local Shu counter is in order to starting building a wishlist. How about you?

One thought on “Shu Uemura To Be Discontinued in the U.S.

  1. Nooo! I just discovered Shu – I need more time to explore! :( I guess I’ll be headed to the mall for a little Shu haul before it’s discontinued.

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