Sephora will be introducing a new PURE line, a plush collection of “green” makeup and skincare essentials.  The first product to debut from this collection is the new Sephora Wanderlust Edition palette.

As the first “pure-fect” piece to debut from the collection, this palette features 3 trendy eyeshadow shades, 3 basic brown shades and 1 blush all in a compact made of sustainable bamboo and recyclable metal for just $36. This Sephora Wanderlust Edition palette and the other products in the PURE line contain at least 95% natural ingredients and at least 10% organic ingredients. The rest of Sephora’s PURE collection will debut in the fall.

It’s great to see a beauty giant like Sephora step up to teh plate and release a collection that is green. Don’t you think?