The Physicians Formula brand of cosmetics has long confused me. I just didn’t get it – the name, the un-glamourous packaging, the cheeky advertisements featuring vacant-eyed Donna Reed/Barbie models, the weird-looking mosaic powders. I couldn’t help noticing, though, how the section of Physicians Formula at Target and Ulta has steadily grown over the years, commanding more and more space amongst the other beauty brands. Obviously, someone is getting it!
I decided to stop avoiding Physicians Formula and dive in to the products, which I reasoned would tell me everything I need to know about the brand. I picked up the Talc-Free Mineral Wear Matte Finishing Veil, Talc-Free Mineral Wear Mineral Foundation and Powder Palette Multi-colored Blush.
The Mineral Wear Matte Finishing Veil is absolutely ingenious, especially compared with what other brands are doing around this same concept. I’ve always struggled with the messy nature of mineral makeup, but Physicians has packaged theirs in a portable tube of powder attached to a brush. The powder flows into the brush when tipped upside down and applies like a dream. The brush is topped with a cap featuring a mirror – so smart! The mineral veil doesn’t alter the rest of my makeup; it provides a sheer, silky finishing touch. My skin looks flawless (which it isn’t) and polished.
Reviews to come on Physicians Formula Talc-Free Mineral Wear Mineral Foundation and Powder Palette Multi-colored Blush. In the meantime, I’ll be obsessively dusting on Matte Finishing Veil.