Preserving My Hair Color with the Nexxus Color Assure System


Right around the time of my last visit at the Robert Leonard Salon here in Seattle, a little package with the Nexxus Color Assure System arrived on my door step. As part of a campaign with Conde Nast, I was asked to try the system for a minimum of 3 weeks and share what I thought about the system, the Nexxus Color Assume Pre-Wash Primer in particular.

The idea behind this collection from Nexxus is simple, if water stays out of your hair, your color’s vibrancy stays in. If you have ever colored your hair in a red tone, you particularly know how true that statement is as red tones are the hardest to keep vibrant. The Color Assure systems starts with the Pre-Wash Primer, then is followed by a shampoo, conditioner and a Glossing Tonic spray for added shine. The shampoo and conditioner are sulfate free and the line features argan, almond and coconut oils as well as white orchid extract.

With the hair shaft shielded with the aid of the oils in the formula of the products, water has a harder time penetrating the hair shaft and lifting the color. Makes sense, right?


I started each wash by using the Nexxus Color Assure Pre-Wash Primer before stepping in the shower in the morning. I’d put 3-4 pumps in the palm of my hands and work it in my hair, focusing on my roots and working my way down. The directions do say to start at the ends and work your way up but I was more concerned about keeping my warm brown tones on top vibrant, the balliage on the rest of my hair wasn’t going anywhere soon. If you have thinner or shorter hair, start with 1-2 pumps and go from there. Your hair should feel soft and smooth, if it looks greasy or feels weighed down, you’ve used too much. This product is not meant to be used as a mask.

Next I would lather up with the Color Assure Shampoo and follow that up with the Color Assure Conditioner. The shampoo has a great lather with a soft floral scent that is not overpowering. The same goes for the rest of the line, the scent is soft but won’t conflict with any other fragrance you might wear. My hair tends it get pretty oily rather quickly so with the use of the primer, a good lather would be all I would need but on days where I wanted a little more moisture, I’d follow up with small amount of conditioner, particularly on my ends. The last step was using the Glossing Tonic after a few passes with a curling iron on my ends.

I have used this line for over about a month and a half now and I’m happy with the results. My color brightened up at the beginning of my time with the Nexxus Color Assure system, this was something my stylist warned me would happen. When it did, I started to see more of the warm, golden tones in my base color come out and I wanted to preserve that for as long as I could. The warmth and richness is still in my base and my roots look as good as the day they were done.

I have to give credit to the lovely folks at Robert Leonard Salon as well. On my first visit with Chelsea, she formulated a color that is so close to my natural color only livelier. It’s such a good match that I can’t spot any grow out! Not that I’m looking that closely, the fact that I don’t have to is good, right? 😉

You can find the Nexxus Color Assure line in stores now and products range from $10.99 to $17.99. By the way, you can find the line on sale now on!

Disclosure: this is a sponsored post for Nexxus through Condé Nast.

2 thoughts on “Preserving My Hair Color with the Nexxus Color Assure System”

  1. I know it’s probably designed to use as a system, but if you could only buy one, which do you think made a greater difference? I have a pixie cut that I color bright red and I don’t often need a glossing product since it’s less than three inches long, so I’m leaning toward the primer.

    1. Hi Lindsey! I’d say the pre-wash primer since that’s what’s really coating your hair and protecting your color. But make sure you don’t over do it, you’ll need some clarifying shampoo otherwise.

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