If you haven’t yet, you will likely soon see a display featuring the new “Naturals” line from Neutrogena. And when you do, you should absolutely give these products a second glance and try them out. I picked up the Neutrogena Naturals Purifying Facial Cleanser and am pleasantly surprised at the quality and the “natural-ness” of the product!
As my profession, I do CSR communications and natural is definitely a word that in itself doesn’t mean much. When I picked up this product, I was excitedly showing it to a coworker, a former journalist who covered marketing and PR agencies, and he scoffed a bit at the word “natural.” But I’ve got to give it to Neutrogena — this product has legs.
If you’re making any sustainability claims, the first step is definitely transparency so I was thrilled to see Neutrogena list the ingredients and the source. The plastic bottle is also made of 50% post-consumer recycled material.
I’ve always liked Neutrogena’s face washes, but this one takes the cake. And for some weird reason, my Clarisonic is dirtier when I use this than this as compared to other Neutrogena cleansers. A deeper clean perhaps? This contains Willowbark, a natural source of salicylic acid, which helps detoxify pores and treat acne. Whether it’s truly a better clean or not, this is a hard-working yet gentle cleanser. No stripping, no tight skin feeling or irritation to be found.
I’ll add that this smells deliciously of apples, and while it is one of the only unnaturally-derived ingredients, Neutrogena claims it’s necessary to blend the ingredients and maintain product effectiveness. I dig it. And the icing on the “cake?” This costs less than $8.