Ten or Less: Neutrogena Naturals Purifying Facial Cleanser

If you haven’t yet, you will likely soon see a display featuring the new “Naturals” line from Neutrogena. And when you do, you should absolutely give these products a second glance and try them out. I picked up the Neutrogena Naturals Purifying Facial Cleanser and am pleasantly surprised at the quality and the “natural-ness” of the product!

As my profession, I do CSR communications and natural is definitely a word that in itself doesn’t mean much.  When I picked up this product, I was excitedly showing it to a coworker, a former journalist who covered marketing and PR agencies, and he scoffed a bit at the word “natural.” But I’ve got to give it to Neutrogena — this product has legs.

If you’re making any sustainability claims, the first step is definitely transparency so I was thrilled to see Neutrogena list the ingredients and the source. The plastic bottle is also made of 50% post-consumer recycled material.

I’ve always liked Neutrogena’s face washes, but this one takes the cake. And for some weird reason, my Clarisonic is dirtier when I use this than this as compared to other Neutrogena cleansers. A deeper clean perhaps? This contains Willowbark, a natural source of salicylic acid, which helps detoxify pores and treat acne. Whether it’s truly a better clean or not, this is a hard-working yet gentle cleanser. No stripping, no tight skin feeling or irritation to be found.

I’ll add that this smells deliciously of apples, and while it is one of the only unnaturally-derived ingredients, Neutrogena claims it’s necessary to blend the ingredients and maintain product effectiveness. I dig it.  And the icing on the “cake?” This costs less than $8.

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8 Responses to “Ten or Less: Neutrogena Naturals Purifying Facial Cleanser”

  1. Jeni says:

    I saw an ad for this last week in a magazine and looked up the ingredients, and want to try it. By the way, I love your paisley blog background!

  2. [...] boast 100% natural ingredients (we covered off on my stance of that word last week!), and is certified as such by the Natural Products Association. They’re very moisturizing [...]

  3. violet says:

    has anybody looked up any of the individual ingredients? just because an ingredient is plant-based doesn’t mean it’s not toxic or irritating. If you go to the Environmental Working Group’s Cosmetic Safety database and enter the individual ingredients you may be very surprised Here is an example: http://www.cosmeticsdatabase.com/ingredient/701520/COCAMIDOPROPYL_BETAINE/.This is listed second in the list, meaning there is more of it than there is of the descendant ingredients. In addition, especially where cosmetics and body care products are concerned, less expensive usually means not as good. Products are less expensive because they use cheap ingredients. It is sad that a reviewer would not go the extra mile and investigate the ingredients of a product

    • Laurie says:

      Violet, thanks for the feedback. However, if you had actually read the post, you’d know that I said “natural” doesn’t always mean better. I am in no way endorsing the ingredients or evaluating where they stand on a database. It’s a product review, and therefore I reviewed the performance of the product. I actually found that it worked well. It’s your choice whether to use this or not. We’re just here to provide our perspective.

  4. violet says:

    also, most plastic bottles can be recycled making Neutrogena’s 50% post-consumer recycled material no great thing. Some manufacturers bottles are 80 o 90%

  5. violet says:

    are you kidding me? I did read the post and maybe i missed something somewhere else but nowhere in this post do you say “natural doesn’t always mean better”. What you did say was ” natural is definitely a word that in itself doesn’t mean much” which is a very general statement and not exactly the same thing. “Natural” is word that means something if the company using it is being truthful. Furthermore, “you should absolutely give these products a second glance and try them out.”, is most certainly an endorsement. Of course it is my choice to use something or not. My intent was to point out that it is irresponsible to tout the “natural-ness” of something that is clearly not natural if one simply looks a little deeper. Some of those ingredients are harmful to sensitive people. If those ingredients were really natural you wouldn’t see a list of chemicals! If you were to look at the database I provided the link to you would see thousands of products including more of Neutrogena’s You might find this to be a useful resource whereby your perspective might be improved

    • Laurie says:

      Violet, Given your tone, I get the sense that you’re the type to visit blogs in search of an argument. That’s not how we function at Product Girl. Perhaps I’d be more receptive to your comments if you didn’t call me “sad.” Our purpose in providing this review is to share thoughts on a product. In this case, it happens to be one we like. There’s no touting taking place. I purchased this with my own money, and happen to think that Neutrogena did a good job in the formulation. I stand by my words.

      It’s your choice as a consumer to use this product or not, and it sounds like it’s not for you. But please don’t visit our site and attack us. We’re all about the constructive commenting. If you choose to get on a soapbox, do it elsewhere.

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