We are in awe of Maybelline’s new One by One Volum’ Express Mascara. All it took to sell me a tube of this mascara was this tweet from Erika at Makeup Bag. Her daughter’s lashes look fantastic, do they not? It always bugs me how shady Maybelline can be by using fake lashes in their commercials but this is the first Maybelline mascara I’ve seen that actually produces similar results.
The product name is very indicative of its performance, as it does a superb job at separating lashes and giving a full look. It lengthens and volumizes along the way too, and the wand stays unbelievably clean. This is as no-mess as it gets. Both Laurie and I have been test-driving this all week and are happily ignoring any other mascara currently in our makeup bags. Ladies, this is one to try.