Remember Make Up For Ever’s unretouched ad campaign last year? It was a first of its kind ad, with the model wearing MUFE’s HD Foundation without any digital enhancements. I try to wear this foundation myself for big occasions or if I just want my skin to look camera-ready in the off-chance photos will be taken. There’s no digital enhancements in my life, either.
Make Up For Ever is taking it a step further this month with an open casting call to find a “real woman” to be the face of the next unretouched HD Complexion ad. The open call for entries kicked off earlier this week and goes through February 1. To enter, Make Up For Ever wants you to create your very own look and submit a photo at www.hd.makeupforeverusa.com. Finalists’ photo will be featured in a photo album on the MUFE Facebook page, and the winner will be announced on February 9 and flown to New York for a photo shoot. The ad will highlight Make Up For Ever’s new HD Complexion Starter Kit.
If you have yet to try the HD Foundation, this is a great kit. It includes the HD Microperfecting Primer, Foundation and HD Microfinish Powder and Kabuki Brush. Buying each item separately would set you back $109, so the kit is a decent value at $79. It comes in all shades, so need to worry about finding a match in a pre-set color. I’m 117 in the HD Foundation – which is exactly what MUFE’s Shade Finder puts me at.
Let us know if any of you decide to enter! We think it sounds pretty cool.