Home hair dye is a 1.4 billion dollar market, and supposedly half of all American women who dye their hair do so at home. So why did my friend shriek in horror when I told her I was contemplating dying my own hair to save money? It seems as though home hair dye is a taboo subject, something best left to professionals. I’m no professional but I decided that if half of the country was doing it, I could play guinea pig and find out for myself.
I picked up L’Oreal Superior Preference Dream Blonde Complete Color and Care System in Medium Golden Blonde. At $15, I thought it was a bit pricey for a home kit but it was exactly the color I was looking for, so I went with it. It’s called a “Complete Color System” because not only does it contain dye, but it also comes with several accompaniments that make this kit unique. The Pre-Color Moisture Infuser is a conditioner that applied on your ends to protect them from damage prior to dying. Also included in the system are Weekly Blonde Supreme shampoo and conditioner, formulated to conserve color and prevent brassiness. Continuous Shine Cream is a lightweight alternative to popular silicone frizz styling products on the market. All of these add-ons were very generous in size, lasting me several weeks after the initial dye.
So what were my results? I am no pro, but my hair is now a very even, shiny, warm blonde. The color didn’t cover up my highlights, and the results look quite natural. After several weeks, it hasn’t faded and most importantly, my ends are quite healthy – I can’t even find a split end. I would recommend conquering your fear of home color by starting with this Complete Color and Care System.