Lady Gaga has been teasing her fans with images of her first, upcoming fragrance “Fame”. Now the first image from the ad campaign has been unveiled on littlemonsters.com. The photograph was shot by Steven Klein and features a nude (and masked) Gaga with little men crawling all over her, desperate for a piece of her fame.
This is Lady Gaga’s first fragrance and it’s a collaboration with Haus Laboratories Paris and Coty. The perfume uses a “push-pull” technology, meaning the notes in the fragrance are not part of a composed top, middle or base. The ingredients are mixed to highlight different aspects of each fragrant note at the same time. That said, there are some interesting notes in the fragrance; incense, honey, saffron, apricot, jasmine and tiger orchid.
The other interesting thing about this fragrance is the color of the “juice” itself, obviously black. While it is black in the bottle, during the process of spraying the fragrance it becomes clear so it will not stain the skin or clothes. I am curious to see how this will be handled when it comes to sampling, both packed and in-store. When I think of Lady Gaga and her first perfume, a cutting edge fragrance comes to mind. Justin Bieber’s first fragrance Someday was a top seller last year and it was a fruity floral fragrance. Just like Someday, surprisingly Fame follows in its fruity floral foot steps.
I have to admit, I was a little disappointed when I smelled Fame and didn’t find the fragrant masterpiece I was hoping for but I still liked Fame. It is very pretty and a touch on the gourmand side, not particularly new but I can imagine it having mass appeal and that’s really what you want in a fragrance, isn’t it? The concept behind the fragrance is unique, the bottle itself is bold and daring in an homage to her fans with its claw-shaped cap. I can’t wait to see the rest of the advertising campaign unfold.
We all know Lady Gaga makes her moves carefully and if it is one thing she is not, it is stupid. Given her huge fan base, I’m sure Fame will be a monster success but I’ll be curious to hear what you think when it is out.