Kiehl’s is coming really close to turning this in to a Mark Ruffalo fan blog.
Mark (we’re on a first name basis) is one of the four celebs teaming with Kiehl’s on its partnership with Recycle Across America™. He helped design a limited edition label for the Rare Earth Deep Pore Cleansing Masque, and 100% of net proceeds of sales of the specially-packaged Rare Earth masque will benefit Recycle Across America. And his campaign photo (by Timothy White) is just so, well, hot. I mean…right?
Kiehl’s Recycle & Be Rewarded Program:
- 3 empties=a Lip Balm #1
- 5 empties=1 product from the Official Kiehl’s Travel Collection
- 10 empties= any single product with a value of $25 or less
Kiehl’s is also relaunching its in-store recycling program to help encourage its customers and fans to return empty Kiehl’s bottles, tubes and jars. You’ll see a brand new bin in stores with four different segments to separate the different components of a Kiehl’s product. Pretty cool! I am a card carrying member of the Recycle & Be Rewarded program, and I love it. So must others….since 2009, Kiehl’s has already recycled 500,000 bottles. Free stuff JUST for recycling in-store. MAC does this, too, and we wish more companies would catch on.
I leave you with this INSPRING video of Mark Ruffalo during his Kiehl’s shoot. He talks about his love for his kids, changing the world and using Kiehl’s. It makes me happy, He is GOOD PEOPLE. You’ll be happier having watched this – promise:)