New! Kérastase Age Premium Line

Kérastase is rolling out a new hair care line this week called Age Premium, designed to infuse new life into mature hair. Age Premium incorporates three new technologies that will nourish the hair and replenish it with essential minerals and protective agents and even treats the scalp.

If you at all suffer from thin-hair syndrome or just abuse from years of color treatments and heat damage this could be worth a try. One of the Age Premium technologies is a molecule called intra cylane and actually expands the fibers of your hairs.

The Age Premium line includes:

  • Bain Substantif, Rejuvenating Shampoo ($34)
  • Masque Substantif, Rejuvenating Masque ($60)
  • Laque Substantive, Strong Hold Finishing Spray
  • Re-Substance, In-salon renewal conditioning treatment (service price: $35)

I have not tried this line, but Kérastase is the real deal when it comes to hair care. I actually think my hair is probably too healthy for this product but can see my mom loving it. What about you? Any thoughts on this product? If anything, I think we’re going to start noticing a lot of innovation with hair products in the coming years. I think it’s not just enough to clean your hair but companies are helping us make our locks healthier and stronger!