Just in from WWD…Julia Roberts will become Lancome newest global ambassadress joining Kate Winslet and Anne Hathaway. Here’s the scoop straight from WWD.
Pretty Woman has succumbed to the charms of the beauty industry: Julia Roberts, one of Hollywood’s biggest stars, has been tapped as the “global ambassadress” for Lancôme, WWD has learned exclusively.
“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancome International. “Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.”
Lancome executives declined to give further details on the relationship between Roberts and the brand, including the amount the actress is being paid to sell the products, the length of her contract and specific duties, saying more would be revealed early next year.
Roberts is the latest in a string of Hollywood A-listers entering the beauty realm — and one of the industry’s biggest “gets” in years. Demi Moore was signed to a similar deal with Lancôme sister brand Helena Rubinstein, as the face of its Wanted fragrance, earlier this year.
What do you think about Julia as one of Lancome’s new faces? I think this is a great move on their part. Julia is a unique beauty and I think she’ll do great things working with Lancome… can’t wait to see her ad campaigns!