Removing your makeup at night is one of the most important things you can do for your skin. The folks at Swisspers are all about taking care of your skin and started the Sleep Naked campaign to urge women achieve healthier skin by “sleeping naked”, which means ending their day makeup-free. You would think that removing your makeup each night would be a no brainer but 50% of women do not take off their makeup each night and of those that do, 80% of them do not do it correctly and that leads to skin and eye issues. Swisspers has some tips on how to remove face and lip makeup as well as how to remove eye makeup.
Swisspers has challenged reality stars, Emily Maynard (The Bachelorette) and Danielle Jonas (Married to Jonas), to not only remove their makeup each night, but to remove it properly. Each one of these ladies have revealed a makeup-free photo of themselves and are rallying their fans to take the Sleep Naked pledge with them. The person with the most pledges will host a virtual party on National Sleep Naked Night this Thursday, September 19th. She will answer questions in a live video chat and will have a $5,000 donation made in her name to a charity empowering young women.
I’m taking the challenge, how about you? The benefits are just piling up! Removing your makeup each night allows your skin to breathe, the makeup you might otherwise leave on can dry out your skin. Makeup in your pores can lead to bacteria build-up and irritate your skin, so why not take the makeup off and help your pores appear smaller? It promotes natural exfoliation and in the end, your pillow case will thank you!