Inside the Bright Pink Box: Birchbox September 2010

A few weeks ago, we let you know about a new “beauty of the month” club called Birchbox. As a huge fan of beauty samples and getting stuff in the mail, I naturally signed up immediately. And last week following the Labor Day holiday, a bright pink box arrived on my doorstep. Technically, it arrived in my mailbox — which is a great testament to Birchbox’s use of materials. It’s about the size of a book and not too bulky or wasteful. It was a real treat to open as well. And as for the contents, I was pleased.

There were five samples in total:

  • Cargo Bronzer (medium shade)
  • Marc Jacobs Lola
  • NARS Makeup Primer – SPF 20
  • Tatcha Blotting Papers
  • The Face Shop Collagen Mask Sheet

My take: this is a nice set of samples that definitely makes me look forward to the next box. Do I think this is worth $10 a month? Yes, I do. These may be akin to the freebies you can get at Sephora for every 100 points, but one sample is the equivalent of $100 in most instances. Also, Birchbox has built in a loyalty program where you can acquire points and earn credits to use towards a purchase.

Did any Product Girl readers sign up for this as well? Share your thoughts if you did, would love to hear your take!

5 thoughts on “Inside the Bright Pink Box: Birchbox September 2010”

  1. This sounds like a fantastic program. Can you give me an idea of how long it takes to earn enough points to redeem toward future purchases? Typically how many points will one gain from rating the samples?

  2. Pleshette — I am unsure of exact details, but I know when I initially signed up I filled out a survey and earned points, and I also recommended it to two coworkers who signed up and I earned points from that. I think the primary way to earn points is to purchase products ($1 = point) and take surveys —but I’m not entirely certain about the survey opportunities.

    Hope that helps!

  3. I signed up for BirchBox and got my first one as well. I loved it!! Thought it was everything they said and more and have recommended it to friends. Can’t wait for the next one!!

  4. I got this after reading about it here- I love samples! I definately think it is worth $10 per month. It has great packaging and a great opportunity to try new products.

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