New! Guerlain Noir G Mascara

Usually a mascara launch does not excite me but the upcoming launch of Guerlain’s Noir G mascara is a different story. How can you say no to this mascara based on its packaging alone? It is gorgeous, is it not?

Guerlain Noir G mascara makes its debut next month and if it’s packaging is any indication of its formula, we are in for a treat… as far as luxury mascaras go. Guerlain says the formula delivers a “perfect 3-dimensional look” with volumizing, lengthening and curling benefits leaving lashes defined, denser and “cloaked in a new intensity”. What is even more interesting to me is that this is a refillable mascara. It retails for $49.00 initially but refills are a much more wallet friendly $26.00. We also love how Guerlain is thinking about ease of use in their products. First with Rouge Automatique, a lipstick you can apply with one hand and just one click. With Noir G, just pull on the case and with a click, the hidden mirror is revealed. Then add a quick twist and the brush appears.

Here’s a little more on the formula straight from Guerlain:

  • Ultra Black Pigments: these carbon black pigments offer an unprecedented level of intense black. The optimal size of these pigments allows for a better dispersion within the formula while a magnifying effect amplifies the intensity and depth of the black and the glossy finish. These are the purest black pigments that can be found in mascara.
  • Volumizing, Lengthening, Curling formula: The formula plumps and thickens every lash, the stretch formula allows the mascara to lengthen even the smallest lashes and then the curling formula coats lashes in a protective film to maximise and set the curl.
  • Artemia Salina: helps to regenerate lashes by stimulating keratin for fortification and lash growth.
  • Polymer Film fixes the formula from daybreak to the end of the night, preventing the formula from smudging or flaking.

Noir G will be available at Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales, and Bergdorf Goodman counters in January. Are you splurging on this?

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