New! Chanel SoHo Story Makeup Collection

If there were ever a year for Chanel makeup, 2010 is shaping up to be the one. We were just saying the other day how it’s been one fantastic release after another. Would everyone agree? And here we have yet one more, the Chanel Soho Story Collection, launching in celebration of the re-opening of the Chanel boutique in the SoHo neighborhood of Manhattan.

The “story” behind the collection, according to Chanel’s Global Creative Director of Makeup Peter Phillips, is a study in extreme contrasts, partnering feminine pinks and roses with strong, industrial metallics. There’s a definite Pop Art influence reflected in the collection’s signature product, the SoHo de Chanel Highlighting and Blush ($65), and it really is a standout.

The collection also includes:

  • Quadra Eye Shadow ($56) in Stupendous

  • Rouge Coco ($30) in Stunning
  • Glossimer ($27) in Star
  • Rouge Allure Laque ($32) in Stunt

  • Le Vernis Nail Colors ($23) in Steel and Strong

What’s your take on the SoHo Story? It’s available currently on and debuting tonight during Fashion’s Night Out at the Chanel SoHo boutique.