We are in awe of Maybelline’s new One by One Volum’ Express Mascara. All it took to sell me a tube of this mascara was this tweet from Erika at Makeup Bag. Her daughter’s lashes look fantastic, do they not? It always bugs me how shady Maybelline can be by using fake lashes in their commercials but this is the first Maybelline mascara I’ve seen that actually produces similar results.
The product name is very indicative of its performance, as it does a superb job at separating lashes and giving a full look. It lengthens and volumizes along the way too, and the wand stays unbelievably clean. This is as no-mess as it gets. Both Laurie and I have been test-driving this all week and are happily ignoring any other mascara currently in our makeup bags. Ladies, this is one to try.
We’re highlighting our top beauty picks of the year, and clearly, mascara is in a class of its own! We tried a ton, liked many but only fell madly for a small, select few. And the winners are…
Chanel Inimitable Intense – This mascara is amazing! We both have been incredibly impressed with this mascara’s abilities — lengthening, separating, volumizing…it really does it all. The brush just latches onto lashes and works its magic. Definitely one of the best mascaras to hit the beauty market in 2010.
Maybelline The Falsies – I knew this was a winner when I started getting comments on my lashes at work. This mascara has so much to offer — a great price point and an innovative brush. The formula really does pump up lashes and it gives amazing length to my fringe. And it goes without saying to make our Best of Mascara list, it must not clump, flake or give racoon eyes.
What made your best of list for mascara? Any faves to share?
Yesterday, I was in a meeting at work and something great — yet unexpected — happened. Someone asked me “Do you have new lashes? They are so long?” It was a thrilling moment in my day. My response, “They’re all mine — courtesy of Maybelline “The Falsies.” It actually probably went something like this…”Really…you think? Thank you! You must try this mascara! You can have these lashes too!”
I thought that the only drugstore mascara I would ever really love and repurchase was Cover Girl LashBlast, but Maybelline has caught me by surprise. The “secret sauce” if you will is a patented spoon brush with Kera-fiber formula that builds volume (8x they claim!) without clumping. Unlike other Maybelline formulas, this does not flake off and it truly gives me full and long lashes. So much so that it caught the attention of my client!
The Falsies is a fabulous “ten or less” find — I bought this at CVS on sale for about $6. Has anyone else tried this? Are you digging the spoon brush? Let us know!
Lancôme’s Hypnose Drama was the first of the ‘S’ shaped mascara wands to hit the market and it got a lot of immediate buzz. Maybelline’s Lash Stiletto Voluptuous, which is launching in drugstores nationwide, is the closest in shape to the Hypnose Drama wand. However, I’d say the similarities likely begin and end there.
Let’s talk Hypnose Drama first. I am a fan of this wand because I think it helps curve with your lashes and lengthen them. I find that it does create some major lashes if I take my time and build it up right. The formula is solid and doesn’t flake on me at all – and I wear my makeup for 12+ hours on most days. But there’s a downside. This a very wet mascara and it tends to clump on the wand. Maybe it’s the ‘S’ shape and the way it wiggles out of the tube? I’m not sure, but it is a slight hindrance. The way I’ve been dealing is to blot the excess off before application. There have been times I’ve also just dealt with the excess and went straight to my lashes. I’ve been able to work it out just fine and keep combing the wand through my lashes. Again, if I’m being patient this method can work and still be clump-free.
As for Maybelline Lash Stiletto Voluptuous, I find this to be a much drier formula. If I’m doing a direct comparison of the wands, I’d say this is a less dramatic ‘S’ shape and it’s thinner a little bit flimsier. It does a really great job of lengthening my lashes and it maintains a curl pretty well too. This I like, a lot. But, it flakes. Oh, it flakes bad on me. After a few hours, I noticed a couple of random black flecks under my eye or near my nose. I’ve tested this a handful of times to make sure it wasn’t a “flaking” fluke, but each time I experienced flaking. In the words of Liz Lemon, this is a dealbreaker.
Aside from shape, I don’t see a lot of similarities in these mascaras. I think each has its pros and cons, but unfortunately for Lash Stiletto Voluptuous, I can’t handle the flaking. I’m going to stick with Hypnose Drama because I think it is a pretty innovative mascara and, excess product withstanding, it does produce great results.
As you may have already noticed, I am a bit of a lash snob. I tend to spend the majority of my “beauty budget” on mascara. I don’t mind using a $20 primer on a $25 mascara if it will add that extra pop to my eyes.
After hearing much buzz about Maybelline Colossal Volum Express, I decided I’d take the plunge, go against my instincts and try a drug store mascara. I was a little put-off by the packaging because it resembles a little chubby banana.
The wand is thick, obese and stubby. I applied 3 layers (waiting about a minute in between coats of course) for maximum volume capacity, I didn’t experience the usual clumping with most volumizing mascaras. I didn’t have to comb through either – my lashes were perfectly plump and separated. I followed with Bobbi Brown’s Shimmer Brick as shadow and lined with Josie Maran’s brown eye liner.
That night, I went to a really fun outdoor bar and received several compliments on my lashes (from women, thats how you know they were sincere). When I crawled out of a grimy bathroom stall, my friend couldn’t stop herself and shouted “Your eyes look fab!”
I’m glad I went out of my comfort zone and opted for Maybelline Colossal Volum Express. It really delivered great volume, clearly defined lashes and exceeded my expectations. At $7 a tube, it would be a sin not to try it.