Category Archives: Max Factor

Max Factor Vivid Impact Lipstick

max-factor-vivid-impact-lipstick I haven’t tried a drugstore brand lipstick in a long time and Max Factor’s Vivid Impact Lip Color made me remember why I should pay more attention to drugstore brands.

With a name like Vivid Impact, you expect the lipstick you are trying to be highly pigmented color color. I was happy to see that this was the case just as I expected. The rich color rivals that of the big department store brands. I tried Max Factor’s Vivid Impact Lipstick in Pinup Pink and even though it appeared to be more on the lavender side on my lips, the color was solid just as I hoped it would be. The lipstick formula itself was very smooth and creamy, it glided on and didn’t dry out my lips at all. I also liked that it left a subtle shine on lips, I didn’t want to ruin it by applying my current favorite gloss with it’s doe foot applicator. 🙂

Next time I’m at my local drugstore, I’ll be checking out the other shades in the line. Have you tried this product? Tell us what you think about it in the comments.

Gisele Bundchen for Max Factor

One of our favorite Brazilian supermodels has landed a great new gig! Gisele Bundchen is now the new face of Max Factor replacing Carmen Electra. Here’s the scoop straight from Max Factor:

Gisele’s role as the newest MAX Factor face represents an exciting new expression of the brand’s long-standing heritage of putting modern, fashion-forward makeup looks within reach for all women with its line of professional quality products. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in October.

In addition to launching Gisele, MAX Factor is celebrating their 100th anniversary in early 2009. Mr. Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era.

I can’t wait to see these images, I think it’s a great step forward from Carmen Electra. Her images always looked a bit awkward to me.