Perhaps the most universal and widely-used item in a makeup bag is black eyeliner. For nearly two decades, I’ve been using this staple. There’s been good times and bad times. Smoky and precise. Smudges on purpose and many more due to experimentation gone wrong. My technique vastly improved when I hit my 20s and discovered Bobbi Brown Long-Wear Gel Eyeliner. That phase lasted for years — it was literally all I used (Black and Violet Ink were my go-tos). I’ve since expanded my options, but I do think of Bobbi Brown as the eyeliner guru. It’s a category, among others, that she owns. So it makes sense that she would release an entire collection dedicated to black eyeliner. Bobbi’s “Choose Your Black” is like a menu of personas. An eyeliner suited to match your state of mind, or your schedule.
Let’s meet the line-up.
The Classic. Like the grey t-shirt of eyeliner, Bobbi Brown Long-Wear Gel Eyeliner never goes out of style. Impossible to mess up, beginners and pros alike rely on this formula.
The Artist. You will literally paint your makeup on with Bobbi’s new and limited edition Kohl Cake Liner. Get your brush a little wet and then dab it in the compact and build up the product to a consistency you like. I like to create an intense paste and do that whole tightline thing. It’s just like art class, but the masterpiece is your eyes. Bonus, this stuff has SERIOUS lasting power.
The Rocker. Indulge your inner baddie with Bobbi Brown Kohl Eyeliner (limited edition). Meant to be smudged and sexy, a few swipes of this Kohl (don’t forget the waterline!) and you’ve gone from day to nightlife. Better make plans! We find the Kohl is also excellent layered under eyeshadows.
The Over-Scheduled. a.k.a. Us on most days. When Bobbi first released the Long-Wear Eye Pencils, we were straight giddy. All the benefits of the original but in a time-friendly format. For the always busy woman, this option is quick and portable.
Bobbi Brown “Choose Your Black” was released with Bobbi’s holiday collection. Available now!