Beyonce to Launch Own Perfume in Spring 2010

This just in… Beyonce rocked the MTV Video Music Awards last night (didn’t she look like a goddess?) and in the spring, you can rock her new perfume. Beyonce Knowles has just signed a deal with Coty Inc. to produce her own perfume, according to Women’s Wear Daily. The fragrance is scheduled to launch in spring in the Americas and worldwide in fall 2010.


While she may have been the face of perfumes by Tommy Hilfiger and Emporio Armani, this is Beyonce’s first foray into creating her own perfume and she’ll be doing it with the same company who started the whole celebrity perfume craze back with J-Lo in 2002. Coty’s line up of celebrity perfumes now includes Jennifer Lopez, Halle Berry, Faith Hill, Tim McGraw, Sarah Jessica Parker, Gwen Stefani, Celine Dion, Kylie Minogue, Kimora Lee Simmons, Kate Moss, Shania Twain, Victoria Beckham and David Beckham.

In addition to a huge advertising campaign, Beyonce will do personal appearances to support the fragrance. She says:

For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.

This might be a perfume I would actually buy… if Oprah thinks Jay-Z is the best smelling man in the world, can you imagine what her idea fragrance would be?

2 thoughts on “Beyonce to Launch Own Perfume in Spring 2010”

  1. is it just me or does she look extremely busted in this pic? she looks beat up! like at least 40, and she not even 30 right? she needs a new press release photo pronto!

    1. Hi Karissa! I don’t think she looks that bad. I didn’t see at first when I was editing the photo but now that you mention it, I see a little bit of what you’re saying. Maybe it’s the hair?

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