WOW. I uttered this simple, yet powerful, word on many occasions in the last day. Wow, is it really 60 degrees outside in JANUARY? Wow, is this Shrimp and Corn Chowder soup from Chicago Organics the best thing I’ve eaten all week? Wow, is this Benefit Hello Flawless Oxygen WOW Foundation all sorts of awesome? Yes, definitely and COMPLETELY.
Benefit needed a foundation in the line, and did they ever do it right. It lives somewhere between a foundation and a tinted moisturizer, and the texture is more liquid than cream. I love putting this on my face. Wow! It really feels great. But there’s more behind the “WOW” than just the expression. Benefit’s “Oxygen Wow Hydrating Complex” is what makes this brightening foundation uniquely theirs. It helps boost cellular respiration for a “plumping up” effect and contains vitamins C & E derivatives known to prevent signs of aging.
Also, the pump is genius. Never underestimate the power of a perfect pump. One single press down and out comes the perfect amount to cover your entire face. No more, no less.
Benefit’s Oxygen WOW launches in March, but Maggie and Annie of Benefit will be demoing Oxygen WOW on HSN February 2 at 3 a.m., 10 a.m., 3 p.m. and 8 p.m. (all times EST). The foundation will run you $34, and if you purchase on HSN February 2, you’ll also get $5 off Benefit’s Hello Flawless powder, which is available in complementary shades of the same name.
Get in on the WOW early and often. Hint: it’s available for sale now here!