This past weekend, Product Girl and a team of 25 other bloggers attended the Independent Spirit Awards with Aveeno. It’s part of a new brand ambassador program that we’re participating in with Aveeno. What does that mean? Well we’re going to be giving you the scoop on some new Aveeno products and let me tell you, they’re got some great stuff coming out. It also meant that that we immersed ourselves in all things Aveeno, with a side of celebrity, this past weekend. Above, I’m stationed in the Aveeno lounge at the Independent Spirit Awards. Below, I’m right outside it with Mark Ruffalo!
This was definitely a highlight of the weekend! Great actor and director — and nice person. A few other gals got to snap a photo with him as well, including fellow Mark Ruffalo fan Elizabeth, from Beauty Bets. Any other fans out there? You’ll notice that he’s wearing a water drop pin. He’s actually very environmentally-focused and is pretty outspoken about it.
For now, we’ll leave you with a preview of Aveeno’s newest product line: Smart Essentials. The line was developed with stressed skin in mind and is focused around the ingredient Southernwood extract – an antioxidant derived from the plant. Historically, the ingredient was believed to protect men with impotence and therefore was used in “love potions.” After more testing, we’ll report back. I used it throughout the weekend and really liked the night cream. It felt very lush on my wind-blown skin (Santa Monica was cold and windy during the Spirit Awards!) And the eye roller – love that Aveeno is introducing one.
Let us know if you’ve got any Aveeno questions. We’re going to be tapping them more frequently with reader questions, so let us know what you need. And yes, to answer any other outstanding questions, Jon Hamm is way hotter in person. And we thought that wasn’t even possible.
Please note: Aveeno and RecycleBank sponsored my trip — covering travel, hotel and expenses.