I’m kind of a no-baloney type of girl, which means I approach all beauty claims with a skeptical, “Oh, really?” attitude. Especially the ubiquitous “anti-aging” claim that pops up on packaging for everything from hand lotion to facial cleanser, nail polish to body scrubs. My baloney-barometer went into overdrive when I was given a bottle of Alterna Caviar Anti-aging Polishing Serum. How the heck is a hair serum going to stop my hair from aging? Does my hair age? What does that even mean?
Little did I realize, caviar is an excellent source of omega 3 fatty acids. Omega 3’s are essential for (among other things) strong, healthy hair. As we age, our ability to retain omega 3 fatty acids decreases, leaving us with hair that is drier, more brittle and fragile. Alterna combines caviar with “smart silicones” to infuse the hair from the inside out.
My mom and I have been using the serum for a couple of months. My hair is regularly colored and tends toward the wavy/frizzy side. Mom’s is naturally gray and tends toward the coarse side. We both apply one pump of the serum to damp hair – I blow dry and Mom air dries. I’ve been able to forgo straightening lotion in favor of the caviar serum. My hair is soft and swingy. Mom’s air dried hair is touchable and soft. We both love it. And I’m not going to pretend that we don’t get a kick out of putting caviar on our hair. You know, ‘cause we’re all decadent like that.