I have always been a fan of mineral makeup – the concept of pure ingredients that would not clog or irritate skin totally gets me! However, the last time I tried to apply Bare Minerals foundation, I ended up spilling half a jar on the guy sitting next to me in the subway. “Ooopsie!” was all I could say, in the meantime I retired my mineral makeup routine until I found this new line, Alima Pure.
Alima Pure is a mineral makeup line based in Portland, Oregon. Founded in 2004, it became the 2nd company to obtain the BDIH natural cosmetics certification, a German certification for natural cosmetics. Also Alima Pure is cruelty free, never tests on animals.
I am in love with their simple, quaint sparrow packaging. They use quality jars that have just enough holes in the sifters so that the messy mineral situation is avoided. The first product I tried was the Satin Finishing Powder. This can be worn instead of foundation for those who don’t need much coverage. It comes in 6 flesh-toned shades and definitely provides enough coverage for day wear to simply ward off oily skin and even out skin tone. When applied over foundation, Satin Finishing Powder provides a flawless, airbrush-finished quality.
I was extremely impressed by the Satin Matte Blush in Pink. The jar is actually very generously sized. I spread a couple of “dots” of this color with a blush brush and achieve the most beautiful pink kewpie glow.
I was confused by the Luminous Shimmer Eyeliner in Paparazzi though. I’ll admit, I was a little intimidated by powder liner, not really sure how to apply it but I mixed some bottled water in the cap of the product, scraped a little of it onto my liner brush and applied like a liquid. I found it very hard to get a natural, straight line. Soon after, I met up with a friend and she stopped me mid-sentence to point out the rings I had above my eyes from the liner. It could be that I used too much water so the formula didn’t set right. Since the color is such a pretty sparkly brown, I’ve tried using it as a shadow and it works like a charm!
Alima Pure has a wide range of mineral makeup, most available for $1 sample jars, and if you’ve ever tried mineral makeup you know that a little goes a long way.